Data Head at Veli.Store

George Sabadze was born on June 15, 1994 — the very day The Lion King premiered — and has been exploring data kingdoms ever since. A graduate of the Free University of Tbilisi with a BBA in Finance, George first honed his analytical mindset at the I. Vekua N42 Physics and Mathematics School.

With over 12 years of experience in data, he began his career at TBC Bank as a Data Analyst and Senior Data Engineer before moving into leadership roles focused on scaling data platforms. For the past four years, as Head of Data at Veli.Store, he has led the company’s transformation from a five-person startup into a market leader. His expertise spans Data Engineering (AWS, Airflow, Python/SQL), Advanced Analytics (Predictive Modeling, Econometrics), and the pragmatic implementation of Generative AI.

George architected Veli.Store’s full data ecosystem — automating ETL processes and pioneering innovations such as AI analytical agents for self-service BI, a custom BI platform, an AI-powered search engine, and AI-driven content creation tools.

If BI dashboards could talk — would we still need them? Join George at DataFest Tbilisi 2025 to explore how conversational AI is becoming the new language of analytics..