Experience and Information Designer at CLEVER°FRANKE
Pietro studied Communication Design at Politecnico di Milano, where he fell in love with information design during a course with the Density Design research lab. During his time at CLEVER°FRANKE, he gained experience with the multifaceted nature of working with data, from graph design to interactive experiences.
His passion lies at the intersection of creativity and analytical thinking, ensuring innovative and impactful design solutions for clients across diverse industries such as Google, Cisco, Warner Music Group and Philips. Talk: Data is the truth
In a society that is more and more used to collect and use data to inform decision making and understand the world around us, we look at data as the ultimate truth to rely on. As professionals working with data, and as creatives, we need to make decisions on a daily basis that influence how people perceive and consume data. Pietro Lodi will show how they deal with truth at CLEVER°FRANKE, and try to make ethical choices on a daily basis. Because data is objective, right? Or not? Workshop: Purposeful Data visualization
When turning data into interactive visualizations, the design space is almost infinite. In this hands-on workshop (no laptops required!), Pietro and Iona help you explore different types of interactive experiences you can create to communicate data to your audience, and how to choose strategically. Based on a theoretical framework they share examples that inspire them, show best practices and together follow a few steps of how they approach the data design process.